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Jaime
McFarland
VP, Head of Design
Airtable
Jaime has spent the last two decades translating complexity into intuitive, useful, and engaging experiences for real people. As Head of Design at Airtable, she leads the company’s innovative and user-focused design team spanning product design, research, content, and brand. Throughout her career at design-powered companies like Slack, Lyra Health, and Opower, Jaime has leveraged her deep understanding of human behavior, technology, and craft to impact millions of users worldwide.
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02 December 2025 15:00 - 15:30
Three times I stressed out our PM team (In the pursuit of product transformation)
Last year at this summit, Jaime McFarland, VP of Design at Airtable, talked about using AI to “equip teams to transcend traditional silos.” Then she had to go live it. This summer, Airtable took a bold step to refound the company as an AI-native platform—requiring the team to transform, not iterate, in record time. Jaime will share three pivotal moments where her team deliberately broke organizational norms to accelerate their AI transformation. What happens when there’s no time to do things “the right way”. These weren’t process failures—they were calculated risks that required leading with vision and data under extreme time pressure, even when it meant pivoting from their own best practices. Attendees will gain insights through the unique lens of a design-oriented product leader on making operational tradeoffs at transformation speed, trusting instincts when there isn’t time for more traditional market research, and distinguishing user wants from needs when shipping controversial changes.
02 December 2025 10:15 - 11:00
Interactive roundtable discussions
Pens down, it's time to network. This session will give you the chance to work with others in attendance to tackle some of the key challenges many of you face in your day-to-day roles. The old adage that "a problem shared is a problem halved" really does stand true. This session provides you with a unique opportunity to share insights, strategies, and collective wisdom on overcoming the unique challenges faced by product leaders. Harness the power of collaborative problem-solving, gaining diverse perspectives on adapting strategies to meet evolving demands. Roundtable topics: • Product portfolio management. • What happens next? What lies ahead and how product leaders are planning to navigate the next year. • The art of platform product management team development. • Being a women in leadership. • CPOs as business leaders. and more.